Privacy Policy

Last updated: 7 October 2026

Rachel Lloyd – Birth & Postpartum Doula and HypnoBirthing® Educator respects your privacy and is committed to protecting the personal information you share with me.

This Privacy Policy explains what information I may collect, how it is used and stored, when it may be shared, and your rights in relation to that information.

By using this website, submitting an enquiry, booking a service or providing personal information to me, you acknowledge this Privacy Policy.

1. Personal Information I May Collect

Depending on the service you enquire about or book, I may collect information including:

  • your name

  • email address

  • phone number

  • residential or service address

  • estimated due date

  • birth location

  • care-provider details

  • pregnancy and birth-related information

  • birth preferences and support needs

  • information provided through enquiry, enrolment, intake or service-agreement forms

  • payment and transaction information

  • correspondence between us

  • feedback or testimonials you choose to provide

Some information you provide may be considered health information or sensitive information.

I only collect information that is reasonably necessary to respond to your enquiry, manage your booking or provide the services you have requested.

2. How Information Is Collected

Personal information may be collected when you:

  • submit an enquiry through my website

  • contact me by phone, email, SMS or social media

  • complete an enrolment, intake or service-agreement form

  • book or pay for a service

  • participate in HypnoBirthing®, doula or postpartum support

  • provide feedback or a testimonial

My website may also collect certain information automatically through cookies, analytics or similar technologies.

3. How Your Information Is Used

Personal information may be used to:

  • respond to enquiries

  • manage bookings and payments

  • provide HypnoBirthing®, doula, birth and postpartum support

  • communicate with you throughout your pregnancy, course or period of support

  • organise teaching dates and birth-support availability

  • understand your preferences and support needs

  • maintain appropriate client and business records

  • provide relevant information connected with the service you have booked

  • improve my services and website

  • comply with legal, insurance or professional obligations

Health or sensitive information will not be used for unrelated marketing purposes without your consent.

4. Health and Sensitive Information

Because of the nature of birth and pregnancy support, you may choose to provide information relating to your pregnancy, health, care providers, estimated due date, birth plans or other personal circumstances.

This information is collected only where reasonably necessary to provide appropriate support or administer your chosen service.

You are not required to provide information that is not reasonably necessary for the service you are receiving.

5. Cookies and Website Analytics

This website may use cookies and analytics tools to understand how visitors use the site and to improve website performance.

Cookies are small files stored on your device that may collect information about website usage and browsing activity.

You can manage or disable cookies through your browser settings; however, some website features may not function as intended if cookies are disabled.

Third-party platforms used in connection with this website may also use cookies or similar technologies in accordance with their own privacy policies.

6. Third-Party Service Providers

I use a number of third-party platforms and service providers to operate and administer my business. These may include:

  • Squarespace for website hosting and website enquiries

  • Jotform for forms and service agreements

  • Square and/or Stripe for invoicing and payment processing

  • Google services for email, forms, documents, analytics and business administration

  • Meta platforms for social media and advertising

  • HypnoBirthing® International, where relevant to course administration, practitioner requirements or access to official course resources

  • other secure email or cloud-storage providers used in the administration of my business

Personal information may be shared with these providers where reasonably necessary for them to perform services on my behalf or to support the delivery and administration of the services you have requested.

These providers operate under their own privacy and data-storage practices.

I do not sell your personal information.

7. Overseas Storage or Processing

Some third-party technology providers may store or process information outside Australia.

Where overseas services are used, I take reasonable steps to use established and reputable providers and to manage personal information appropriately.

8. How Your Information Is Stored and Protected

I take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Information may be stored electronically through secure third-party platforms used to operate my business.

No internet transmission or electronic storage system can be guaranteed to be completely secure, but reasonable care is taken to protect the information I hold.

9. Accessing or Correcting Your Information

You may request access to personal information I hold about you or ask for information to be corrected if you believe it is inaccurate, incomplete or out of date.

Requests can be made using the contact details at the end of this Privacy Policy.

I may need to verify your identity before providing access to personal information.

10. Marketing and Email Communications

If you have chosen to receive marketing, updates or other promotional communications, you may opt out at any time.

You can unsubscribe using any unsubscribe option provided or contact me directly.

Messages relating to an existing booking, course or service are considered service communications and are separate from marketing communications.

11. Photos, Birth Stories, Testimonials and Feedback

You may occasionally be invited to provide feedback, a testimonial, photograph or birth story.

Participation is completely optional.

I will not publicly use identifying photographs, testimonials, birth stories or other personal information for marketing purposes without your consent.

12. Disclosure Required by Law or for Safety

Personal information may be disclosed where required or authorised by law.

Information may also be disclosed where reasonably necessary to protect the safety, rights or wellbeing of you, another person or myself, or where required to meet legal or professional obligations.

13. Privacy Complaints

If you have concerns about how your personal information has been collected, used, stored or disclosed, please contact me in writing.

Please include enough information for me to understand the concern and investigate it appropriately.

I will aim to acknowledge and respond to privacy concerns within a reasonable timeframe.

If you are not satisfied with the outcome, you may have the right to raise the matter with the relevant Australian privacy authority.

14. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to my services, business practices, technology providers or legal requirements.

The current version will be available on this website.

15. Contact

If you have questions about this Privacy Policy, wish to access or correct your information, or would like to raise a privacy concern, please contact:

Rachel Lloyd
Birth & Postpartum Doula | HypnoBirthing® Educator
Email: hello@rachellloyddoula.com.au
Website: rachellloyd.com.au